OneRepublic singer Ryan Tedder has been announced as brand ambassador for Mercedes-Benz, following in the footsteps of Novak Djokovic and Michael Schumacher who have also worked with the German car manufacturer.
As part of the collaboration, the band's song I Lived is to feature in a new series of ads for the brand's B-Class range. Dr. Jens Thiemer, Head of Marketing Communication at Mercedes-Benz, said 'We are very happy that we could win the music star Ryan Tedder as a Mercedes-Benz brand ambassador. Like our brand he stands for passionate creativity and dynamism, unmistakeable style and worldwide success'.